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2024/03/29(±Ý) 13:09 ÆíÁý
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ÃàÇÏÇÒ ¶§¡¦ùÛ ÆøźÁÖ(bomb drink) vs Ú¸ Å« ´ã¹è(cigar)

Drinking Metaphor¨çpropose a toast, avoiding uncertainty, close but no cigar 

±â»çÀÔ·Â2019-10-07 11:26
ÀÌâºÀ °´¿ø ±âÀÚ (cblee@catholic.ac.kr) ¤Ó´Ù¸¥±â»çº¸±â
ÀÌâºÀ ±³¼ö(°¡Å縯´ëÇб³ ¿µ¾î¿µ¹®ÇкÎ)
À̹ø ±Û¿¡¼­´Â Çѱ¹°ú ¹Ì±¹ÀÇ À½ÁÖ¹®È­¸¦ ºñ±³ ºÐ¼®ÇÏ°í °ü·ÃµÈ Ç¥ÇöµéÀ» »ìÆ캻´Ù. Çѱ¹ÀÇ À½ÁÖ¹®È­´Â Áý´ÜÁÖÀÇ(groupism)Àû ¼º°ÝÀÌ °­ÇÏ´Ù. Çѱ¹ »ç¶÷µéÀº Ä£±¸³ª Á÷À嵿·áµé°ú ¸ð¿© Ä£ºÐ°ú ¿¬´ë°¨À» È®ÀÎÇϸ鼭, °á¼ÓÀ» ´ÙÁö´Â ÇüÅÂÀÇ ¼úÀÚ¸®¸¦ ÁÁ¾ÆÇÑ´Ù. ÀÚ½ÅÀÇ ¼úÀÜ¿¡ ½º½º·Î ¼úÀ» ºÎ¾î ¸¶½Ã±âº¸´Ù ³²¿¡°Ô ¼úÀ» ±ÇÇØ µû¶óÁÖ°í, ÀÜÀ» ºÎµúÃÄ °Ç¹èÇÔÀ¸·Î½á ÀÏü°¨À» °­Á¶ÇÑ´Ù. ÀÜÀ» µ¹·Á ¸¶½Ã±âµµ ÇÏ°í Æijë¶ó¸¶½ÄÀ¸·Î ¿¬ÀÌ¾î ¸ÔÀ¸¸é¼­, ƯÀ¯ÀÇ Áý´ÜÁÖÀÇÀû À½ÁÖ°üÇàÀ» ¹ßÀü½ÃÄ×´Ù. ¿äÁîÀ½ ´ëÇлýµéÀº ¼ú ¸¶½Ã±â¿Í °ÔÀÓÀ» °áÇÕÇØ, µ¶Æ¯ÇÑ ¹æ½ÄÀÇ Áý´ÜÁÖÀÇÀû ¼úÀÚ¸®¸¦ Áñ±â±âµµ ÇÑ´Ù. 

¹Ý¸é ¹Ì±¹ÀÇ À½ÁÖ¹®È­´Â °³ÀÎÁÖÀÇ(individualism)Àû ¼º°ÝÀÌ Áö¹èÀûÀÌ´Ù. ¹«¾ùº¸´Ù ±×µéÀº ³²µé°ú ÇÔ²² ¸¶½Ã´õ¶óµµ, Àڱ⠽º½º·Î ¼úÀÜ¿¡ ¼úÀ» ºÎ¾î ¸Ô´Â´Ù. ƯÈ÷ ¸ÆÁÖ¸¦ ¸¶½Ç ¶§¿¡´Â, º´¸ÆÁÖ¸¦ µû¼­ º´Â° ¸¶½Ã¸é¼­ ¼­¼­ ¾ê±âÇϱ⸦ ÁÁ¾ÆÇÑ´Ù. ÇÏÁö¸¸ ¹Ì±¹ »ç¶÷µéµµ Áý´ÜÀ¸·Î ¼úÀ» ¸¶½Ç ¶§, ÇÔ²² ÃàÇÏÇÒ ÀÏÀÌ Àְųª  ÀÇ¹Ì ±íÀº ¸»À» ÇÏ°íÀÚ ÇÒ °æ¿ì¿¡´Â °Ç¹è¸¦ Á¦¾ÈÇÑ´Ù. ÀÌ·± »óȲÀ» ¿µ¾î·Î ¡®propose a toast¡¯¶ó Ç¥ÇöÇÑ´Ù. ¿¹¸¦ µé¾î ¿À·§µ¿¾È °°Àº ȸ»ç¿¡¼­ ÀÏÇÑ µ¿·áÀÇ ÀºÅ𸦠ÃàÇÏÇÏ°í, ¾ÕÀ¸·ÎÀÇ »ýÀ» ÃູÇϱâ À§ÇØ ´ÙÀ½°ú °°ÀÌ °Ç¹è»ç¸¦ Á¦¾ÈÇÒ ¼ö ÀÖ´Ù.

I'd like to propose a toast in honor of Bill's retirement. We all deeply appreciate your hard work and dedication for our company. We also hope that your retirement marks the beginning of another happy life.

Èï¹Ì·Î¿î °ÍÀº ¹Ì±¹ »ç¶÷µéÀº ¸Å¿ì Áß¿äÇÑ »ç¾÷°è¾àÀÌ ¼º»çµÆÀ» ¶§, ¼úº¸´Ù´Â Å« ´ã¹è(cigar)¿¡ ºÒÀ» ºÙ¿© ÇÇ¿ì¸ç ÃàÇÏÇÏ´Â ÀüÅëÀ» °¡Á³´Ù´Â Á¡ÀÌ´Ù. ±×·¡¼­ ¹Ì±¹¿µ¾î¿¡¼­´Â ¡®close but no cigar¡¯¶ó´Â Ç¥ÇöÀÌ ³Î¸® ¾²ÀδÙ. <À̹ÌÁö=À̹ÌÁöÅõµ¥ÀÌ>
Çѱ¹ À½ÁÖ¹®È­ÀÇ °¡Àå Å« Ư¡ Áß Çϳª°¡ ÆøźÁÖ(bomb drink)´Ù. º»·¡´Â ¡®hard liquor¡¯ÀÎ À§½ºÅ° µî ¾çÁÖ¿¡ ¸ÆÁÖ¸¦ ¼¯Àº °ÍÀ» ÆøźÁÖ¶ó Çߴµ¥, ¿äÁîÀ½Àº ¼ÒÁÖ¿Í ¸ÆÁÖ¸¦ °áÇÕÇÑ À̸¥¹Ù ¡®¼Ò¸Æ ÆøźÁÖ¡¯°¡ Å©°Ô À¯ÇàÇÑ´Ù. Çѱ¹ÀεéÀº ¿Ö, ±×Åä·Ï ÆøźÁÖ¸¦ ¿­±¤ÀûÀ¸·Î ÁÁ¾ÆÇÒ±î? µÎ °¡Áö ¹®È­Àû Ư¡À¸·Î ¼³¸íÀÌ °¡´ÉÇÏ´Ù. ù ¹ø°, ÆøźÁÖ°¡ Çѱ¹ÀΠƯÀ¯ÀÇ Áý´ÜÁÖÀÇÀû À½ÁÖ¹®È­¿¡ ÀûÇÕÇؼ­´Ù. Åð±Ù ÈÄ Á÷Àå µ¿·áµé°ú »ï°ã»ìÀ» ±¸¿ö ¸ÔÀ¸¸é¼­, ùÀÜÀ¸·Î ¼Ò¸Æ ÆøźÁÖ¸¦ Áý´ÜÀ¸·Î ¸¸µç ÀÌÈÄ Å« ¼Ò¸®·Î ¡°À§ÇÏ¿©~!!!¡±¶ó°í ¿ÜÄ¡¸é¼­ ¸¶½Ã´Â ¼úÀÚ¸®, ÈçÈ÷ º¼ ¼ö ÀÖ´Â Çѱ¹ÀεéÀÇ ¼Ò¼ÒÇÑ ÀÏ»óÀÌ´Ù. ÀÌ ¶§ ÇÑ »ç¶÷ÀÇ ¿¹¿Üµµ ¾øÀÌ °¢ÀÚÀÇ ÆøźÁÖ¸¦ ÇÑ ¹æ¿ïµµ ³²±è¾øÀÌ ¸¶½Ã´Â ÇàÀ§, ±× Áý´Ü¿¡ ¼ÓÇß´Ù´Â ¼Ò¼Ó°¨°ú ÀÏü°¨À» È®ÀÎÇÏ´Â °Å·èÇÑ ÀǽÄÀ̱⵵ ÇÏ´Ù. 

µÎ ¹ø°·Î Çѱ¹ÀÇ ÆøźÁÖ ¹®È­´Â, ¼¼°è¹®È­¸¦ ºñ±³ ¿¬±¸Çϱâ À§ÇØ Hofstedt ±³¼ö°¡ Á¦½ÃÇÑ ºñ±³ Ʋ Áß,  ¡®Avoiding Uncertainty(ºÒÈ®Á¤ÀûÀÎ °ÍÀ» ÇÇÇÏ´Â)¡¯ °æÇâÀ¸·Î ¼³¸íÇÒ ¼ö ÀÖ´Ù. Çѱ¹ »ç¶÷µéÀº ºÒÈ®Á¤ÀûÀÎ »óȲÀ» ÇÇÇÏ°íÀÚÇÏ´Â ¼ºÇâÀÌ °­ÇÏ´Ù. ÀÌ·± ¼ºÇâÀº °³¼ºÀÌ °­ÇØ Áý´Ü¿¡ ¼øÀÀÇÏÁö ¸øÇÏ´Â »ç¶÷À» ¹èôÇÏ´Â, Çѱ¹¿¡¼­ ÀÚÁÖ º¼ ¼ö ÀÖ´Â ¼ÒÀ§ ¡®¿Õµû¡¯ ¹®È­¿¡¼­µµ È®ÀÎÇÒ ¼ö ÀÖ´Ù. Çѱ¹ »ç¶÷µéÀº ÀڽŰú ºñ½ÁÇÑ ¼ºÇâÀÇ »ç¶÷°ú ¾î¿ï¸®±â¸¦ ÁÁ¾ÆÇϸç, Á¶±ÝÀÌ¶óµµ ´Ù¸¥ »ç¶÷ÀÌ ¼¯¿©ÀÖÀ¸¸é ºÒ¾ÈÇÑ °¨Á¤ÀÌ »ý±â´Â ºÒÈ®Á¤¼ºÀ» ½È¾îÇÏ´Â °æÇâÀÌ °­ÇÏ´Ù.

ÇÐÀÚµéÀº Çѱ¹ »ç¶÷µéÀÌ ÀÌ°°Àº ¼ºÇâÀ» °®°Ô µÈ ¹è°æÀ¸·Î ¿ª»çÀû ¿äÀÎÀ» Áö¸ñÇÑ´Ù. ¿À·£ ¿ª»ç µ¿¾È ¿ÜºÎ·ÎºÎÅÍ ¼ö¸¹Àº ħ·«¿¡ ½Ã´Þ·È±â¿¡, ÁÖº¯¿¡ ÀÚ±â¿Í ºñ½ÁÇÑ »ç¶÷Àº ¾ø°í À̹æÀεéÀÌ º¸À̸é, ±Øµµ·Î ºÒ¾ÈÇØÇÑ´Ù´Â ÁÖÀåÀÌ´Ù. ÀÌ·± ¼ºÇâÀº Çѱ¹¾î ÀλçÇ¥Çö¿¡ ±×´ë·Î ¹Ý¿µµÆ´Ù. Çѱ¹¾î ÀλçÀÎ ¡®¾È³çÇϼ¼¿ä?¡¯, ±× ¶æÀº ¿µ¾î·Î ¡®Are you in peace?¡¯´Ù. ¾Æħ¿¡ ÀϾ »ó´ë¹æÀÌ ÆòÈ­·Î¿î »óÅÂÀÓÀ» º¸´Â °Í, ¹ã»õ ¾î¶² ħ·«µµ ¾ø¾úÀ½À» È®ÀÎÇϴ ǥÇöÀÌ, ¿ì¸® Á¶»óµéÀÇ Àλç¹ýÀÌ µÈ ÀÌÀ¯µµ ½¢ÇÑ ¿Üħ(èâöÕ)°ú ¹«°üÇÏÁö ¾Ê´Ù´Â ºÐ¼®ÀÌ´Ù. 

Áö±Ý±îÁö ¼³¸íÇÑ Çѱ¹ÀÎÀÇ ¡®Avoiding uncertainty¡¯ °æÇâÀ» ´ÙÀ½°ú °°ÀÌ ¿µ¾î·Î Ç¥ÇöÇÒ ¼ö ÀÖ´Ù. 

Koreans have a strong tendency of ¡®avoiding uncertainty¡¯ because of their historical background. They have been invaded so many times by their strong neighbors like Japan and China. Their ancestors used to feel insecure and uncomfortable when they see foreigners or any other people from outside. This experience has had a strong influence on Korean people's mind set; that is, they don't like seeing something or someone unfamiliar.

¹Ù·Î ÀÌ ¼ºÇâ ¶§¹®¿¡ Çѱ¹ »ç¶÷µéÀº ÀÏ»óÀÇ ÀÏ󸮿¡¼­ ÆøźÁÖ °°Àº µ¶ÇÑ ¼úÀ» »¡¸® ¸¶¼Å, »ó´ë°¡ ÀûÀÌ ¾Æ´Ï°í ÀÚ±âÆíÀÓÀ» È®ÀÎÇÏ´Â °ÍÀ» Áß¿äÇÏ°Ô ¿©±ä´Ù. ±×·¡¼­ Çѱ¹ »ç¶÷µéÀº »ç¾÷»ó ´©±º°¡¸¦ óÀ½ ¸¸³µÀ» ¶§¿¡µµ, ¸ÕÀú µ¶ÇÑ ÆøźÁÖ¸¦ ÇÔ²² ¸¶½Ã¸é¼­ ¼­·Î ½Å·ÚÇϴ ģ±¸ »çÀÌÀÓÀ» È®ÀÎÇÏ°í, ¼ú±â¿îÀ» ºô¾î Àΰ£ÀûÀÎ ±³°¨À» ¸ÕÀú ½×°í ±×°ÍÀ» Åä´ë·Î »ç¾÷ ¾ê±â¸¦ ÇÏ°ï ÇÑ´Ù. Çѱ¹ »ç¶÷µéÀº ¶Ç »ç¾÷»Ó¸¸ ¾Æ´Ï¶ó ´Ù¸¥ ÀÏÀ» ÇÒ ¶§¿¡µµ »ó´ë¹æ¿¡°Ô ¡®ÀÏ´Ü ÇÑÀÜ ÇÏ°í ...¡¯ ½ÄÀÇ ¸»·Î, ¼­·Î Àΰ£ÀûÀ¸·Î Ä£±¸°¡ µÉ ¼ö ÀÖÀ½À» È®ÀÎÇÏ´Â °ÍÀ» ¸Å¿ì Áß½ÃÇÑ´Ù. ÇÏÁö¸¸ ¹Ì±¹ »ç¶÷µéÀº »ç¾÷¿¡ °üÇÑ ¸ðµç °ø½ÄÀûÀÎ ÀÏÀ» ´Ù ³¡³½ ÈÄ, °è¾àÀÌ ¼º»çµÈ °ÍÀ» ÃàÇÏÇϱâ À§ÇØ ¼úÀ» ¸¶½Å´Ù. ÀÌ Â÷À̸¦ ´ÙÀ½°ú °°ÀÌ ¿µ¾î·Î Ç¥ÇöÇÒ ¼ö ÀÖ´Ù.

Koreans drink first before business, while Americans do business first and then drink to celebrate the deal done. Actually, drinking is an important part of business for Korean people. Koreans have a unique ¡®bomb drink¡¯ culture while doing business. They want to confirm their partners as their friends by sharing this strong drink first before the real business talk.  

Èï¹Ì·Î¿î °ÍÀº ¹Ì±¹ »ç¶÷µéÀº ¸Å¿ì Áß¿äÇÑ »ç¾÷°è¾àÀÌ ¼º»çµÆÀ» ¶§, ¼úº¸´Ù´Â Å« ´ã¹è(cigar)¿¡ ºÒÀ» ºÙ¿© ÇÇ¿ì¸ç ÃàÇÏÇÏ´Â ÀüÅëÀ» °¡Á³´Ù´Â Á¡ÀÌ´Ù. ±×·¡¼­ ¹Ì±¹¿µ¾î¿¡¼­´Â ¡®close but no cigar¡¯¶ó´Â Ç¥ÇöÀÌ ³Î¸® ¾²ÀδÙ. ¾Æ·¡ ¿¹¿¡¼­ º¸µí °è¾àÀÌ °ÅÀÇ ¼º»çµÉ »· Çߴµ¥, ¸¶Áö¸· ¼ø°£ ¾î¶² ÀÌÀ¯·Î ÀÏÀÌ ÀÌ·ïÁöÁö ¾ÊÀº »óȲÀ» ¹¦»çÇϱâ À§ÇØ ¸¹ÀÌ »ç¿ëÇÑ´Ù. 

We almost had a deal done, but at the last minute, they didn't sign. Close but no cigar.  

ÀÌ Ç¥ÇöÀº ¶Ç »ó´ë¹æ¿¡°Ô ÄûÁî µî Áú¹®À» ´øÁ³´Âµ¥, Á¤´äÀº ¾Æ´ÏÁö¸¸ Á¤´ä¿¡ ¸Å¿ì °¡±î¿î ´äÀ» ¸»ÇÑ »óȲÀ» Ç¥ÇöÇÒ ¶§µµ À¯¿ëÇÏ°Ô ¾²ÀδÙ.  

Your answer is almost right, but not exactly correct. Close but no cigar.

¼¼°èÈ­ ½Ã´ë¸¦ ¸Â¾Æ Çѱ¹Àο¡°Ô Çѱ¹ÀÇ ¹®È­¿Í ÀüÅë µîÀ» ¿Ü±¹Àε鿡°Ô ¿µ¾î·Î ¼³¸íÇÒ ¼ö ÀÖ´Â ´É·ÂÀº ¸Å¿ì Áß¿äÇÏ´Ù. ƯÈ÷ Çѱ¹ÀÇ À½½Ä°ú À½ÁÖ ¹®È­¿¡ °ü½ÉÀÌ ¸¹Àº ¿Ü±¹Àεé°ú °ü·ÃµÈ ´ëÈ­¸¦ ³ª´­ ¶§°¡ ÀûÁö ¾Ê´Ù. À̹ø ±Û¿¡¼­ ¼Ò°³ÇÑ Çѱ¹ÀÇ À½ÁÖ¹®È­¿Í °ü·ÃµÈ Ç¥ÇöµéÀ» Àß ÀÍÇô, ¾ÕÀ¸·Î ¿Ü±¹Àεé°úÀÇ ¿µ¾î ´ëÈ­¿¡¼­ À¯¿ëÇÏ°Ô ¾µ ¼ö Àֱ⸦ ±â´ëÇÑ´Ù.  (Áß±âÀÌÄÚ³ë¹Ì °´¿ø=°¡Å縯´ëÇб³ ¿µ¾î¿µ¹®ÇкΠÀÌâºÀ ±³¼ö)

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